Welcome to wineinsights!

Wineinsights is dedicated to enriching your wine knowledge and experience. Our services cater to wine lovers & enthusiasts who seek to delve deeper into the world of wine.

I'm John Penney, your learning facilitator, host, and consultant. My passion for wine was ignited in wine service experience at the Wellington Club during my university days, nurtured through extensive NZ & international wine travel & developed through completion of formal wine studies including WSET Level 3 with Distinction. I live in the beautiful New Zealand wine district of Martinborough, renowned for the quality of its Pinot Noir. Here I have an extensive wine cellar and regularly host wine-tasting events for local industry experts and enthusiasts. I am also the cellarmaster for the Martinborough Wine & Food Society.

Wine  Workshops

Interactive workshops to expand your wine knowledge and palate. A great option for initial training of winery cellar door or restaurant staff!

 

Custom Tours

An elevated wine day tour experience in Martinborough, or anywhere else with a wine expert, customised according to your needs.

 

Group Functions and Events

Fun and educational wine-tasting events for your group at your venue with a wine expert and skilled facilitator. Great for a break from a business planning session, or for teambuilding

 

Cellaring advice

 

Get advice about creating your cellar, what NZ wines to cellar and even assistance with procurement

One day in the Adelaide Hills

The Adelaide Hills is Australia's cool-climate crown jewel—renowned for its elegance, altitude, and innovation. Just 30 minutes from Adelaide, it offers a dynamic blend of tradition and experimentation across stunning terrain. It was with some excitement that I ventured out into this wonderful wine landscape for a one-day sampling of the wines this region has to offer.

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Iconic wines of South Australia’s Barossa Valley

For many, the Barossa is synonymous with Australian red wine, such is its history and global reputation. At the same time, it is also often maligned in the modern wine world as home of a winemaking style that has had its day. In just one day I wanted to dip my toe into this iconic region and find out what is really going on.

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Wine Travel in New Zealand’s North Island.

New Zealand is a small country and by global standards a small wine producer (13th equal with Brazil in 2024) but with only five million people and a production of roughly 378 million standard 750ml bottles there is plenty of wine for visitors as well as export. In 2025 NZ ranked 10 in the world for export volume but 6th for value! And while 60% of our approximately 42,000 hectares under vine is located in one region – Marlborough, you don’t have to travel very far anywhere in NZ to find quality wine production.

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Wine touring adventures in the Alsace region of France

Despite the relative isolation of New Zealand at the bottom of the world, I travel as much as possible, and I always include some wine touring. I’ve had many incredible experiences, and still have many new vistas to explore, but one region keeps calling me back: Alsace in France. My wife and I have been three times now and are already longing for another visit.

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Tasting Puriri Hills: A Vertical Journey Through Vintages

My monthly wine tasting with local Martinborough wine buffs and winemakers, boosted by a regular contingent of Wellington aficionados, is always an exciting occasion. This month’s tasting – a vertical of the Puriri Hills flagship wine, originally called Reserve, but since 2012, Harmonie du Soir, was surely one of the most awaited.

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Frequently Asked Questions

What types of wines are featured in your sensory evaluation workshops?

Our sensory evaluation workshops include common NZ varieties with typicity along with selections to illustrate different elements of wine experience

Why should we choose you for a wine tour when there are other well-established tours on offer?

There are quite a few tour operators offering wine tours in Martinborough, along with general sightseeing and other experiences. These are great for general tourists and visitors who want to include some wine-tasting as part of their tour experience. 

We are focussed on visitors with a more serious interest in wine and who are looking for an elevated tasting experience with a knowledgeable wine expert. We don't do sightseeing or take you to places of general tourism interest - we focus solely on an providing an educational and enjoyable wine experience. 

To what extent are the tours customised?

We will engage actively with you to understand what you want to achieve with your tour and design an experience to meet your specific requirements. We won't put you with other people unless you share the same objectives and specifically agree to this.

Do you curate tours for other wine regions in New Zealand outside of Wairarapa?

Yes, we can customise a tour for any NZ wine region or multiple regions as you desire. Contact us with your ideas and we will work with you to meet your requirements

Recommendations & reviews

"I had a wonderful time on this private winery tour. From beginning to end, everything was well organized and enjoyable."  Lana Piterova, Miami

"Wineinsights is the perfect reflection of John's deep passion and expertise in the world of wine. He has an incredible ability to bring wines to life, making every tasting an unforgettable journey of aromas, flavors, and discovery. If you’re looking for expert recommendations, unique finds, and a deeper appreciation of wine, I highly recommend checking out Wineinsights! Paula Di Pino, Lisbon

"John led a bespoke tour to several wineries, where we met with the owners and winemakers, sampled and talked about the uniqueness of each wine. The expertise that John has in wine is second to none. I highly recommend wineinsights." Murray Wills, Lower Hutt

"Wineinsights is a terrific experience for the wine connoisseur. If you are ever travelling in Martinborough NZ, call John to have a wonderful experience from a consummate wine expert, and have some fun along the way".  Ivan Skobe, Toowoomba 

"I've known John for a long time.  His insights go beyond conventional wisdom, offering fresh perspectives... making his wine events a must for anyone looking to elevate their wine knowledge. Highly recommended!" Tatiana Postnikova, Paris.

Contact us

Contact us to enhance your wine knowledge and experience with our Workshops, Tours, Functions and Advice. Or subscribe to our blog. Complete the form or just send an email to: info@wineinsights.org






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Martinborough, New Zealand

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